Xelix
January 2023 – January 2026
Product Designer
B2B fintech SaaS platform for enterprise finance teams.
- Led design of Helpdesk from concept to launch, establishing a new AI-powered product line as Xelix scaled from about £2M to £25M+ ARR.
- Designed human-in-the-loop experiences for machine-learning systems and LLM-assisted automation builders.
- Ran research with enterprise finance teams and set up repeatable feedback loops with Customer Success.
- Prototyped directly in code with Claude Code, Cursor and Replit for fast exploration, interaction testing and edge-case discovery.
- Used FullStory and product analytics to find friction and improve live features. Helped evolve the design system across Figma, Claude and Storybook.
- Facilitated design studios with Product and Engineering to turn ambiguous customer problems into a clear direction, and helped shape roadmap priorities and release scope.