Emeka OkonkwoEmeka Okonkwo
Emeka Okonkwo

About me!

I design how people and AI agents share work in complex, regulated software.

I'm a Senior Product Designer with nearly three years in B2B fintech at Xelix, designing AI-assisted accounts payable tools where the core problem is trust: why was this flagged, what's the evidence, what happens next, and when can I override it? Before that I helped build Lounges.tv from zero.

I studied Economics and Behavioural Economics, and most of it was about influencing the purchase. I kept caring more about what happens after someone has bought: does it actually work for them, and does it keep getting better? That pulled me towards design. My background taught me that people don't behave like the rational users interfaces are often designed for. They rely on defaults, they're swayed by how choices are framed, and they get tired of making decisions. It also taught me how to use friction as a tool in areas where mistakes are costly, as well as the varying degrees of trust and transparency when communicating with a user.

How I think about agents

I split work three ways: what an agent can own end to end, what a person supervises as exceptions, and what needs a human name on it. At Xelix my AI work moved from classifying and surfacing, to suggesting and drafting, with automation only where it was reliable.

How I work

I work context-first. I write down the brief, users, constraints and the decisions I won't hand off, then use Claude to stress-test them. Claude takes the shape of a collaborator. I build working prototypes in code with Claude Code, so I can show how a workflow behaves, not only how it looks.

Nowadays, I use FigJam mainly for collaborative thinking, mapping flows and critique. I use Figma more selectively, when I want precise visual control, need to explore a design manually, or when working on components and visual systems. Sometimes it is simply still the quickest tool for the design problem in front of me.

Where possible, I prefer the coded product and Storybook to become the source of truth, rather than maintaining a separate representation of the product in Figma.

My approach comes down to:

  • Connecting: involving the right people early
  • Exploring: testing multiple directions quickly
  • Building: moving into working interactions early
  • Critiquing: combining human judgement, user feedback and AI to improve what ships

Outside of Work

Outside of design, I spend a lot of time in music and movement. I hike across Europe, slackline, and perform music at gigs. I also write as a music journalist for Resident Advisor, where I explore the culture and evolution of sound across the past, present, and future.